News

As one of the most beloved trucks on the road, the Ford F-150 is well-built, durable and a symbol of strength. Whether you use it for work or play, there’s no denying the fact that it’s one of the most iconic trucks on the market. But with all of its bells and whistles, even the mighty F-150 can benefit from a few upgrades to boost its performance, utility and aesthetics. We’ll round up the best Ford F-150 accessories from the most recent releases (including the 2022 and 2023 models) so …

For truck and ute enthusiasts and everyday drivers alike, the quest for high-quality accessories that blend functionality, security, and aesthetics finds its destination with Retrax. This spotlight delves deep into a brand revolutionising the tonneau cover industry since 1996.Born in San Antonio, Texas, Retrax quickly embarked on a trajectory that crossed borders and influenced how cargo security is perceived worldwide. Today, the company stands tall as Australia's fastest-growing tonneau cover …

Upfitter is proud to announce the partnership with The Australian Partners of Defence (APOD). APOD is a group dedicated to supporting veterans and their families time and money in appreciation of the sacrifices they have made by aggregating deals from some of Australia's leading retailers. APOD was established in 2012 and has become a significant player in the Australian defence industry, providing a wide range of products and services to the Australian Defence Force (ADF) and other government a …

What are Tonneau Covers?A tonneau cover is a protective layer covering your ute bed to secure luggage or belongings in the tray. You may not need to use a tonneau cover for your ute, but if you have plans to store belongings in the bed of your truck, consider investing in one to avoid any damage from the elements or the prying eyes of potential thieves.A good tonneau cover will firmly secure your luggage and minimise wind resistance for better petrol mileage. Ute and truck tonneau covers protect …

So, you have just purchased a Jeep Gladiator? Or, maybe you have had one for a while and have begun considering modifications for your vehicle. Well, you have come to the right place. The Jeep Gladiator is the ultimate pickup truck and the perfect option for all-terrain driving; equipped with a four-door cab, a 5-foot bed and 4-wheel solid drive, it is a great versatile vehicle that will suit you in a variety of situations.What are the Jeep Gladiator's specs?The Jeep Gladiator ticks all the boxe …

Is it a stretch to call your truck your pride and joy? If you are like us, the answer is a hard no and organising your truck can give you even more pride in your vehicle. Having an organised truck is also a great way to increase storage, safety, and cleanliness, helping with the upkeep and longevity of your vehicle. Keeping your truck or ute organised can maximise space, keep your belongings clean from dirt and dust and even allow for proper food storage.When prioritising your truck storage, kno …

Only a few days after opening his first shop, Tim Mulvaney was told to evacuate. After the floodwaters receded, he returned to find mud and water covering every corner of the workspace. Despite the rocky beginning, Mulvaney settled into the swing of things and, shortly after, reshaped the world of accessories for ute and truck enthusiasts with Retrax.Beginning as a one-man startup, Mulvaney started off by building just one cover at a time. As the years went by and the truck accessory industry gr …

American David MacNeil was already working in the automotive industry in the 1980s, when a break to the UK reinforced his view that car floor mats back home lacked sufficient quality – especially for luxury vehicles. He was in a job that gave him the perfect perspective: vice president of sales for AMG (before the performance company was fully integrated into Mercedes-Benz). With his entrepreneurial spirit kindled, MacNeil re-mortgaged his house in 1989 to finance a new company that wo …